![]() This principle states that Most systems work best if they are kept simple rather than made complicated ![]() Its a design principle coined by Kelly Johnson. K.I.S.S is an acronym for keep it simple, stupid. Keep it simple and stupid code#In fact, what we should have is bare minimum design or code to achieve the purpose of the product. We should not have anything which can be removed from that design or code. If we look carefully at above quote, what we are trying to achieve is, to keep our design as simple as possible where there is nothing extra, unwanted or unnecessary thing. Lets talk about "Keep It Simple and Stupid(K.I.S.S)" principle. Keep it simple and stupid software#We will apply it to software design principle. “It seems that perfection is attained not when there is nothing more to add, but when there is nothing more to remove.” -Antoine de Saint ExupéryĪbove quote has very deep meaning and it applies to various aspects of our life. Just ask President Trump (or at least his first Super PAC we handled polling for). If you need help crafting persuasive messaging that gets things done, give Cygnal a call. Will your message fit in 140 characters or less? If not, you may want to rethink the way you’re saying it. Why are these slogans part of the American zeitgeist? Because they’re short and to the point.Ī tweet is the perfect format to hone your messaging. The world’s most iconic slogans are rarely more than a few words strung together. ![]() Never use four words where three will do. While some people may wish he’d tweet less, President Trump understands a fundamental rule of good communication. What do President Trump and I have in common? We both love Twitter. I didn’t have time to write a short letter, so I wrote a long one instead.” -Mark Twain When you’re to the point where you’re totally sick of a particular phrase, that’s usually just when the consumer has begun to internalize your message. It’s easy to feel like a message needs new talking points or new language for a speech, but consistency is much more important. Find the two or three most salient points and hammer those home. While Carville may be on the wrong side of the aisle, he definitely has the right idea.ĭon’t get sidetracked with 100 different variations of your message. When James Carville wrote those words on a sign in Bill Clinton’s campaign office, I doubt he thought he’d coined a phrase that would remain in political vocabularies for years to come. Want to practice? Here’s a handy word processor that only lets you use the 1,000 most common words in English. ![]() Peggy Noonan, the speechwriter for President Ronald Reagan, said it best: “We must have the sound appropriate to us… Your style should never be taller than you are.” If you’re not considering your audience, your writing is falling on deaf ears. The average American is reading at a 7th or 8th grade level, and more recent studies suggest it may be lower than that. You may have the lexicological prowess of a Harvard scholar, but if you’re using words like “lexicological” and “prowess” in your messaging, then you’re spinning your wheels. So how do you choose the best words for your messaging? The answer is…well… simple. There are approximately 172,000 words in the English language, and you know that some combination of those is going to get you your desired results. Crafting messaging for your public affairs campaign can be a pretty daunting challenge. ![]()
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